Pricing 101: Why Indian Founders Undercharge
McKinsey, analysing thousands of pricing decisions across industries, found that a 1% improvement in price lifts…
The First 90 Days After Incorporation: A No-Fluff Checklist
By 30 November 2024, the Ministry of Corporate Affairs had registered 1,12,962 new companies in FY2024-25…
Founder Salaries: How Much Should You Pay Yourself?
Pilot’s 2025 Founder Salary Report, which surveyed 1,844 startup founders, found that 60% paid themselves less…
Burnout Is a Business Risk: The Founder Health Playbook
In a 2019 study of 242 entrepreneurs published in Small Business Economics, researchers led by Michael…
How to Find a Co-Founder (and the Questions to Ask First)
When CB Insights sifted through more than a hundred startup failure post-mortems, the product and the…
When to Pivot: 5 Signals Your Idea Needs a New Direction
CB Insights analysed 431 VC-backed startups that shut down since 2023 and found that 43% cited…
Validate Your Idea for Rs 0
In 2008, Drew Houston had a problem: he wanted to build Dropbox, but the product needed…
Your First 100 Customers: Where They Actually Come From
In July 2013, Paul Graham published an essay with advice that sounded wrong to every MBA:…