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Home Categories Startup Stories
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Startup Stories

Startup stories from India and beyond: how founders started, survived near-death moments and built companies.

47 articles Updated regularly
All Articles Startups & Funding Tech & AI Scaling & Strategy Valuation & Finance Markets & Economy Marketing & Growth Founder Playbooks
Case Studies & Teardowns
Physics Wallah: Proof That Profitable Edtech Exists
Aug 5, 2026 • 8 min read

On 18 November 2025, in the middle of a brutal edtech winter, Physics Wallah listed on…

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Case Studies & Teardowns
Groww vs Zerodha vs Upstox: The Broking Wars
Aug 3, 2026 • 8 min read

India added 41.1 million demat accounts in FY25 – the highest ever in a single year…

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Case Studies & Teardowns
Freshworks to Nasdaq: India’s SaaS Route to Going Public
Aug 1, 2026 • 9 min read

On 22 September 2021, Girish Mathrubootham stood in New York and rang the Nasdaq bell. Freshworks…

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India-Specific
ONDC Explained: Selling Without Amazon or Flipkart
Jul 30, 2026 • 4 min read

Ask a small Indian brand how to sell online and the answer used to be two…

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India-Specific
Building for Bharat: What 500M New Internet Users Want
Jul 20, 2026 • 3 min read

India’s internet crossed a quiet milestone: the country now has 958 million active internet users, and…

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India-Specific
Reverse Flipping: Why Startups Are Moving HQs Back to India
Jul 16, 2026 • 3 min read

For a decade, ambitious Indian startups did the same thing: incorporate in Delaware or Singapore, raise…

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India-Specific
Vernacular Content Startups: The Next Consumer Wave
Jul 14, 2026 • 4 min read

In October 2025, a Bengaluru startup most metro investors had never used raised $85 million at…

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Featured Articles

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Market Research
Where the Money Went in 2026: India’s Startup Funding, Explained
Oct 24, 2026
02
Cost Cutting & Operations
Why Startups Fail and How to Avoid It
Oct 16, 2026

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