How to Find a Co-Founder (and the Questions to Ask First)
When CB Insights sifted through more than a hundred startup failure post-mortems, the product and the…
When to Pivot: 5 Signals Your Idea Needs a New Direction
CB Insights analysed 431 VC-backed startups that shut down since 2023 and found that 43% cited…
Validate Your Idea for Rs 0
In 2008, Drew Houston had a problem: he wanted to build Dropbox, but the product needed…
Your First 100 Customers: Where They Actually Come From
In July 2013, Paul Graham published an essay with advice that sounded wrong to every MBA:…
The Tier-2 Bet: Why the Next Unicorn May Come From Coimbatore
For twenty years, the Indian startup story had three pin codes: Bengaluru, Delhi NCR and Mumbai.…
Zerodha: A Billion-Dollar Business With Zero VC Money
In a startup world obsessed with raising the next round, Zerodha is the counter-example that refuses…
Zoho: The Bootstrap Playbook From Rural Tamil Nadu
While Silicon Valley taught the world that software companies are built on venture money, one man…
Byju’s Post-Mortem: Lessons From India’s Biggest Collapse
In 2022, Byju’s was India’s most valuable startup at 22 billion dollars, backed by the Chan…
Zepto: How Burning Billions Won Quick Commerce
Two nineteen-year-olds drop out of Stanford, move to Mumbai, and start delivering groceries in 10 minutes.…
Dunzo’s Rise and Fall: When a Giant Owns Your Future
In January 2025, Reliance quietly wrote off its 200 million dollar investment in Dunzo – about…